Enrolled agents have a credential most taxpayers have never heard of, and that is an opportunity. Explain what an EA does, pick one problem to be known for, run short educational videos on Meta, qualify every enquiry, and call back within minutes. You do not need a national budget to fill a solo or small-team calendar.
Use the credential, and explain it
An enrolled agent is federally authorised to represent taxpayers before the IRS on any tax matter. Most people facing a levy or a notice do not know that. A line as simple as "I am an enrolled agent, licensed by the IRS to represent you" builds trust faster than any slogan, as long as it never implies you work for the IRS.
Pick one problem to be known for
- Unfiled returns: IRS investigations into unfiled returns rose sharply in FY2025. See marketing unfiled returns work.
- Wage garnishment and bank levies: urgent, easy to explain, high intent.
- Payroll tax problems for small businesses: higher balances and higher fees.
- Specific notices: CP504 and LT11 bring people who need help now. See IRS notice stages.
Channels that work on a small budget
- Meta video: one problem per video, under 60 seconds, filmed on a phone. See Meta video ads for resolution.
- Your existing clients: preparation clients with balance due are your warmest resolution prospects.
- Google search: narrow, high-intent terms in your area once intake works. See Google Ads for resolution firms.
- Reviews and directories: taxpayers check you out before they call.
Qualify before you consult
Solo practitioners cannot afford wasted consultations. Ask balance owed, latest notice, years unfiled and ability to pay a fee before booking. See how to qualify tax resolution leads.
Answer fast
A taxpayer facing a levy contacts several firms at once. The first credible callback usually wins. If you cannot answer within minutes, use automated text follow-up and a booking link so the enquiry does not go cold. See speed to lead.
Stay compliant
Circular 230 and FTC rules apply to every advert. No guaranteed settlements, no invented deadlines, nothing that looks like a government programme. Our compliance standard lists the rules we write to.
Questions
How do enrolled agents get clients?
Most enrolled agents start with referrals and tax preparation clients. To grow beyond that, the most reliable routes are short educational video adverts on Meta that explain one IRS problem at a time, a landing page that qualifies enquiries, and fast follow-up. Google search works once intake is proven.
Can enrolled agents advertise tax resolution services?
Yes. Enrolled agents have unlimited practice rights before the IRS and can represent taxpayers in collections, audits and appeals. Advertising must still follow Circular 230 and FTC rules: no guaranteed outcomes and nothing misleading about the IRS or government programmes.
How much should an enrolled agent spend on marketing?
Work back from your fee. A common benchmark is to allow up to about 20% of the average case fee to acquire a client. Many solo EAs start with a modest monthly ad budget and grow it once cost per signed client is proven.
Want this built for your firm? See how our tax resolution marketing works. Book a strategy call and we will walk through your lead sources, intake and cost per retained case.